Ollie+IGCSE+project

I decided to do a project in body adornment. It encompasses many different categories offering the opportunity to work in various fields, including the one I will pursue further, jewellery. jewellery is massively popular and would allow comercial success if the jewellery pieces I design were to become popular. However, body adornment also includes such subjects as, fashion, tattoos and piercings and although my designs may be influenced by these topics I will not be developing my work in these areas.
 * __Contextualisation.__**

A small family owned jeweller with over 100 years in business, would like to re-brand itself in an effort to move away from traditional jewellery and towards a more contemporary range. They want to use materials in their designs that they have not used in the past this will involve glass, acrylic and enamel in their jewellery designs. This will help them standnd out from competitors. By doing this they hope to appeal to the younger generation and this could potentially increase profits for the company and sustain their business into the future.
 * __Problem__**

I have been asked to design a new range of contemporary jewellery that would appeal to young people. It must be high quality and involve the materials highlighted in the problem in some way. A prototype range of pieces will be presented to the owners in January 2010 and if they are accepted they will be produced in small volumes for their summer collection of that year. The range I produce must be quality pieces that will appeal to the potential users and any designs I make must have the ability to be produced in volume if they are accpeted.
 * __Design Brief.__**